We asked 4 skin experts about the retinol serums they recommend – here’s what they said

Retinol is one of the original beauty buzzwords. Whether you’re trying to smooth texture or brighten hyperpigmentation, retinol is one of the most versatile (and effective) ingredients in skincare. And it’s one of the subjects we’re most frequently asked about, from how to start using it to how to use it without upsetting your skin.

The question that crops up the most? Which is the best retinol serum? Of course, there’s no definitive answer; everyone’s skin is different. However, some are a cut above the rest.

To help narrow down your search for the best retinol serums that are worth investing in from the masses of options out there, we enlisted four skincare experts to give their verdict on the most effective serums, formulated with the top-tier skincare ingredient.

Whether this is your first foray into the world of retinols or you’re a seasoned pro looking for the next step up, these are the expert-approved serums that harness the power of retinol. 

“I was introduced to Medik8 in clinic and have recommended the brand since,” says Dr Alexis Granite. “Technically, Medik8 Crystal Retinal is a retinaldehyde serum. Retinaldehyde is one conversion step closer to retinoic acid than retinol, which often means faster visible results (texture, tone, fine lines, breakouts) at comparable strengths. Medik8 Crystal Retinal strikes a good balance of efficacy and tolerability with a clear, stepped strength system that makes it easy for users to start low and progress without guesswork, reducing the potential for irritation and dropout. The product is also cosmetically elegant, which makes it easy to incorporate into a routine.”

“I often recommend the Paula’s Choice Clinical 1% Retinol Treatment,” says Dr Sonia Khorana. “In my work, I’m constantly testing new formulas, and I came across this one while looking for multitasking retinol serums. What stood out immediately was how intelligently it’s formulated – combining retinol with barrier-supporting ingredients. I’m always drawn to products that deliver results while protecting the skin barrier (and this one does both). It combines retinol with barrier-protecting ingredients like ceramides, glycerin and allantoin, which help maintain skin barrier integrity. The controlled-release retinol technology reduces irritation, while the added peptides and vitamin C support collagen. It’s a powerful but well-tolerated formula.”  

“The Shiseido Intensive WrinkleSpot Treatment A+,” says Dr Anjali Mahto. “I first discovered it at the airport while I was looking for sunscreen and really liked the look of the ingredients list. What stands out is the formulation rather than any single headline ingredient. The retinol is well supported by a base that prioritises skin tolerance and barrier function, which is essential for long-term use. It contains multiple humectants such as glycerin, betaine and sodium PCA to offset dryness, alongside emollients and occlusives that reduce irritation without feeling heavy. There are also supportive ingredients like acetylated hyaluronic acid, liquorice-derived dipotassium glycyrrhizate and antioxidants, which help calm inflammation and improve overall skin quality. From a clinical perspective, this kind of formulation is far more likely to deliver results because patients can use it consistently, rather than stopping due to irritation. The packaging is also well designed to protect light- and air-sensitive ingredients, which is important for maintaining stability over time.” 

“The retinoid I most consistently recommend is SkinCeuticals Retinol 0.3 Face Cream for Ageing Skin,” says Dr Derrick Phillips. “It’s a well-formulated retinol and one I often suggest to patients who are new to vitamin A. It strikes a very good balance between results and tolerability. At 0.3%, it’s effective enough to improve fine lines, skin texture and early pigmentation, while still being suitable for beginners. The formula includes bisabolol to help calm the skin, alongside stabilised delivery technology that allows the retinol to be released steadily, reducing the risk of irritation and making it easier to use consistently. It strikes a good balance between results and tolerability. At 0.3%, it’s effective enough to improve fine lines, skin texture and early pigmentation, while still being suitable for beginners. The formula includes bisabolol to help calm the skin, alongside stabilised delivery technology that allows the retinol to be released steadily, reducing the risk of irritation and making it easier to use consistently.”

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